The term spot reducing refers to lowering fat stores in a specific area of the body, for example the abs, hips or arms. The only problem is that spot reducing, through exercise and diet, is impossible. The only way you can spot reduce is with liposuction.
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You see plenty of people at the gym trying to get rid of their bellies by doing sit ups. The only thing this will do is build a set of nice abs under that layer of fat. Until they burn the fat, no one will be able to see or admire their hard work.
The only way you can get rid of a trouble spot is by losing weight all around. When you eat less calories than you burn, your body is forced to start using the fat stores as
energy, and as a result, your body fat percentage will decrease and you will see an improvement all around, not just in a single area.
There is no way to specifically tell your body where to burn the fat from so wasting time with creams, pills and some exercises will do you no good. The two things that will help you are a calorie restricted diet and a lot of cardio.